Branding creates a sense of consistency, professionalism, and visibility. It makes you stand out amongst your industry. Having your own personal brand not only showcases your work and knowledge but gives you credibility, which are precisely the qualities clients are looking for.
No, you don’t need to be super flashy, or a full-on trendsetter to accomplish this and you certainly do not need to spend thousands to dominate the first page of search results. Here are three key components of branding that can help you develop your personal brand online.
1. Develop your unique voice and personality
You already have assets that sell. Now it’s time to think about how want to be perceived! What personality traits do you want your clients to see? Your unique voice and personality will shape your communications from your email pitch to your Instagram stories. This gives you the ability to purposefully and strategically display your skills, passions, values, and beliefs.
2. Align with your audience
Your brand personality should align with the work you do and the clients you want to attract. You cannot appeal to everyone and that’s okay. Identifying who your perfect client is helps you understand their problems and how you can help. You can then take that information and use it to find them. For instance, your descriptor in your social bios, emails, and website should concisely identify what you do, for whom, and why thus attracting your perfect client.
Lastly, create online consistency. You want your audience to recognize your presence no matter where they interact with it. Ideally- this should tie with your brand’s unique voice and personality. This means staying authentic and relevant. From consistent aesthetics to voice, your clients begin to get a sense of who you are and why they should hire you. You can start doing this by simply having a cohesive, visually appealing social media presence that reinforces your brand.
Following these three key components of branding will have your social presence trending before you know it. Don’t forget, we’re always here to help with all your digital marketing needs. Or, if you just want to run your marketing strategy by us, feel free to reach out! Our consultations are free and we even offer a discount to all fellow Acquios Alliance members!